How To Get The Most Out Of Your Brand Photography
When you decide to take your business and brand to the next level with personal branding photography, it’s important to think about how you can maximize the process from the photo shoot to posting your images on your site and social media. Photography that’s specific to your business can do a lot to bring in new clients and customers, and the five tips we’re sharing today can help you optimize your photos for the best results.
Maximize Your Brand Session To Its Fullest.
When considering locations, think about places that will allow you to create as many stories as possible.
My favorite shoots usually happen within a 5 block radius in a fun part of town. You should also carefully consider what outfits you want to wear in each scene and choose either a variety of outfits or a versatile look that you can change up quickly and that allows for as much variety as possible.
Something else to consider is to add videography to your session to create a brand video using the same locations and wardrobe as your photography to create consistent, recognizable imagery.
Select A Variety Of Images From Your Personal Branding Session
Consider what type of shots are the best for each medium you plan to use to showcase your images. For instance, wide shots are great for ads that require space for copy and can be cropped in for use on the web. Medium-range shots work great on social media, where you want the image to still tell a story or include the scene.
Social media often has strict sizing parameters for images, so it’s important to think about what type of shot will work best for which platform. For example, medium-range shots of landscape images look good when cropped at a 4×5 ratio, which is the widest shot allowed on Instagram.
Close-up images like portraits that evoke emotion are great on many content platforms and allow for more personalized content including social media, email content, web content, and, of course, headshots.
Put Your Branding Images Where You Will Use Them
Download your images from your photographer immediately and upload the web versions to any design platforms or shared folders used by your business. Having content that’s easy to access will also make it easy to use. You can also ask your photographer if they offer custom gallery apps, which allow you to keep your web-ready gallery on your home screen to download the images as needed. This option allows you to free up space on your phone and select the right image for the job at the touch of a button.
Keep Your Catalog Fresh With Quarterly Or As-Needed Branding Mini-Sessions
Having regular mini-sessions with your personal branding photographer will allow you to shoot for specific campaigns and give you more opportunities to bring your advertising concepts to life on an as-needed basis. Depending on your company’s vision, this could include anything from seasonal or holiday sessions, which are great for social media marketing and can be used to create evergreen photo content like a styled stock that you can use again next year, to imagery for larger content strategies and launches that can be done separately from your core brand photography and can be customized to fit the needs of a particular launch.
Put Your Personal Branding Images Everywhere
Be proud of the work you’re doing to elevate your brand, and don’t let your investment in your personal branding photography go to waste in a folder on your hard drive. Even if you’re nervous or insecure about showing your images to the world, don’t let that keep you from sharing the work you’ve put into your business. We are all our own worst critics, so it can be surprisingly easy to talk ourselves out of using great photography because we’re worried about a small detail. Don’t be afraid to be proud of yourself and share that pride and joy with the world! You are creating magic in your business, and deserve to be seen and recognized for it.
Personal branding photography can help bring your business to the next level, and with these tips, you can optimize the whole process, from photoshoot to distribution. Use these tips to make the most out of this next step for your brand and business, and don’t let fear or insecurity stop you from sharing the pride you feel in your business with the world.