5 ways to build brand trust
Building trust in your brand is key to attracting and retaining clients. So much of the decision-making process your client goes through is subconscious and what they resonate with most is whether or not they can trust you to meet their needs and execute their vision.
Below are a few ways that I’ve built long-term trust in my business and you can do it too.
Create a cohesive visual brand identity
Creating a visual brand doesn’t have to be complicated or expensive. When I was just starting out (and even still) I used platforms like Canva and Creative Market to source everything from brand colors to post templates.
The biggest key here is that every touch point your client visits is cohesive enough to give them a sense of your brand.
Invest in a CRM
This was arguably one of the biggest shifts I made early in my business that created massive trust for my clients.
My CRM, Dubsado, gave me the ability to send beautiful, branded proposals, invoices, and scheduling to any new client as well as allowing me to automate follow-up emails and reminders.
This made the booking process effortless for my clientele and instilled so much trust because I was operating my business as a business, not a “side hustle.”
Create repeatable systems and workflows within your business.
Hi, ADHD brain here. I can’t tell you how many times a workflow or system has saved my ass. From forgetting to send a key piece of info to streamlining my editing process to be able to return my client’s photos faster, the workflows I created saved me so much time and ensured my clients had a great experience no matter how scattered I was.
Engage in your community
This one is big. HUGE.
Your community is your everything. Your future business partners, your future clients, your referral partners, your confidants and so much more.
When you actively engage in your local and online communities you stay top of mind and show your potential clients and business partners that you are not just here for the $$$
People do not want to do business with strangers. The end.
And finally, lead with integrity and maintain your boundaries.
Business is hard but being a good person to the people you do business with isn’t.
Stay true to your word, own your mistakes and whenever possible, do your best to make things right. You won’t please everyone but if you lead your business with integrity you won’t lose sleep wondering if the mistake you made will cost your reputation.
And most importantly, honor yourself and your boundaries. Just because you can answer that 10 pm text from your client, doesn’t mean you should.