THE JOURNAL

the blog

The number one question I see pop up in every forum, on every Thread, and in every photography group I’ve ever been in is the question on every new photographers mind: “What do I charge?” Whether you’re a new photographer pricing your services for the first time, or you’re a seasoned photographer pivoting into brand […]

Business Development & Strategy, Photography & Workflow Optimization

The Brand Photographer’s Guide to Creating Swoon-Worthy Packages

Have you ever felt like your creative well has run dry, and inspiration seems to have taken a vacation? Here are 5 ways I use to recharge my creativity and get unstuck from feeling burnt out. Embrace The Suck. The thing about burnout it that you can’t just power your way through it. It’s a […]

Business Development & Strategy

How I Ignite My Creativity When I’m Feeling Burnt Out

Summer may not be over yet, but as school starts and everyone gets back into a routine, it’s the perfect time to start planning for the 4th quarter. After almost a decade in this genre I can pretty well tell you that Q4 is not the same for all photography industries. Where weddings and portraits […]

Business Development & Strategy

How to Survive a Slow Season as a Personal Branding Photographer

Are you new to the world of photography and wondering which photo editing software to use? Or are you a seasoned pro looking to upgrade your editing tools and take your work to the next level? In this blog post, we’ll explore some of the best photo editing software out there, including Lightroom, Photoshop, CaptureOne, […]

Photography & Workflow Optimization

The Best Photo Editing Software for Beginners: A Comprehensive Guide

woman writing at desk personal branding photography

10 ways to market your newly designed website As a personal branding photographer, my clients usually come to me as they begin the design process for their new website. A new website requires a lot of fresh content, from new brand photos to new messaging and more refined targeting. That’s a lot of hard work […]

Marketing & Client Attraction

Top 10 ways to market your newly designed website

How To Create A Brand Photography Shot List So, you’ve finally done it: you’ve taken the next step to boost your online authority and hired a personal branding photographer! What’s the next step? Creating your brand shot list. But what shots do you need? How many photos should you take? How are you going to […]

Photography & Workflow Optimization

How To Create a Brand Photography Shot List

How To Get The Most Out Of Your Brand Photography When you decide to take your business and brand to the next level with personal branding photography, it’s important to think about how you can maximize the process from the photo shoot to posting your images on your site and social media. Photography that’s specific […]

Personal Brand Development

5 Tips For Getting The Most Out Of Your Personal Branding Photography

Not All Brand Photos Are Created Equal. The beauty of creating images specific to your brand and your business is that they are tailored to the marketing and advertising needs of your business. Remember that hiring a brand photographer can be a big investment for your small business. It’s important that you view it as […]

Personal Brand Development

Top 5 Things You Need to Have a Killer Personal Branding Shoot

This idea, the idea that our brand is a reflection of our earning potential, is not a new one. I’m not the first one to talk about it, believe in it, or promote it, and I won’t be the last. The thing is, I really do believe it. Strong brands make more money. Full STOP. […]

Personal Brand Development

Strong Brands Make More Money

6 months ago my life was filled with pain and sadness. I was in a horrible relationship, I was completely broke and my business had zero clients. I was close to falling into a new depression when I made the decision to take small steps to make my days relatively manageable and stave off the […]

Business Development & Strategy

How I Changed My Life with 4 Simple Hacks

ABOUT

VICTORIA

Let me guess, you're ready to make big money moves.

As a Brand and Business Architect, I work with women at every level of business to create brands and reach goals that make an impact in their communities.

Alongside stunning visuals, I offer expert guidance in strategic brand development, and systems management to help streamline your business growth.

My mission is to empower every woman I meet to harness their most powerful selves, embrace all that makes them unique, and show up with confidence in pursuit of their highest dreams.

Whether through captivating photography or strategic business solutions, I am dedicated to supporting women in building sustainable, successful, crisis-proof businesses.



I'm here for you!

WANT TO WORK TOGETHER TO LEVEL UP YOUR BUSINESS?

You're ready to take your business up notch, and I'm here to help. My purpose is to empower and equip you with the tools to get you where you want to go.
Let's make some magic.

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